Supporting Historic High Streets: The Ingredients for Success in the 21st Century #3 - The Visitor Economy

Tuesday 22nd January 2019, Kellogg College, Oxford OX2 6PN
Tickets £35-145

Following on from our well-received 2018 seminars on town centres, this next event looks at the visitor economy as a key part of the future high street’s appeal.  Attracting the ‘experiential consumer’ - whether an international tourist or local resident - is now seen as the future to bolstering retail activity in town centres.

In this seminar we explore what this means in different contexts, the role of the historic environment, and how to attract visitors and re-capture spending locally, looking at:
·         the outcomes of research into the four types of ‘town signatures’ – to understand how different towns actually function;

·         the role of communities and heritage assets in revitalising town centres;
·         playing to a place’s inherent strengths in developing its brand for a stronger visitor economy;
·         using place-making strategies to change perceptions;
·         reusing empty shop to bring arts and culture to a town centre;
·         what it takes to turn your town around;
·         why it is worth investing in historic shop fronts;
·         plus, a workshop on your challenges and putting ideas into action.   

This seminar will be of interest to local authority officers and councillors, civic societies, amenity and local community groups, and consultants with an interest in urban design, planning, community action, and town centre, heritage and retail management.


9.30am                Tea and coffee on arrival

10am                   Welcome & Recap from Ingredients seminar Parts #1 & 2, Louise Thomas, HTVF Director

10.15am           Understanding High Street Signature Types: Research Findings, Jonathan Burnett, High Street Account Manager, Springboard Research

10.45am           The Role of Communities and Heritage Assets in town centres, Sophia de Sousa, Chief Executive, The Glass House & Government Expert Advisory Panel member on High Streets

11.15am              Tea and coffee

11.45pm              Derby Cathedral Quarter Partnership scheme, Clive Fletcher, Principal Advisor Historic Places, Historic England

12.15pm          Learning from the findings of the HLF’s Townscape Heritage Initiative,Alan Reeve, Reader in Planning and Urban Design, Oxford Brookes University

12.45                   Q&A

1pm                     Lunch

1.45                     Place Branding - Finding your Personality, Natasha Grand, Director, Institute for Identity

2.15pm                Bringing Art and Culture to ailing High Streets, Dan Thompson, Empty Shops Network

2.45pm                Places from Spaces: Chester, David McKenna, Studio Associate Director, IBI Group

3.15pm                Tea and coffee

3.45pm                 Supporting existing independent retailers in small towns, Karen Roberts, Development Lead - Vale Towns, Vale of White Horse District Council

4.15pm                Q&A/ Workshop: What are your challenges?

5pm                    Close

This seminar counts as 6 CPD hours. Join the HTVF now and save money!  If you would like help to arrange overnight accommodation for this seminar, please let us know.