Shopfronts and Advertisements in Historic Towns

The centre of every historic town has its own unique character. Interesting buildings, local styles and materials and the pattern of streets and spaces all contirbute to the special qualities of each place.Shopfront and advertisements also play an important part because they are at the human, pedestrian scale and are nearly always designed to attract attention. They have a vital role in contributing to the character of historic town centres. It follows that shopfronts and advertisements which are unsympathetically designed will have the opposite effect.